"The more information you have about an individual, the more you can create an image of that person. "While the details of a person's in-store purchases may not have been sensitive in the context of Home Depot, they could be highly sensitive in other retail contexts, where they reveal, for example, information about an individual's health or sexuality," said the commissioner's report.Ī spokesperson for Home Depot said only non-sensitive information - such as the department in which a purchase was made - was used as part of the Meta program.ĭuring a news conference Thursday, Dufresne said that even knowing when and how often a person buys an item can expose personal details. The program's contract terms also allowed Meta to use the customer information for its own business purposes, including user profiling and targeted advertising unrelated to Home Depot. If they did, Meta compared the person's in-store purchases to Home Depot's ads to gauge their effectiveness. Cabinet documents should be reviewed to ensure government isn't hiding things from the public, watchdog saysĪccording to the privacy report, information sent to Meta was used to determine whether a customer had a Facebook account.Home Depot faces dozens of lawsuits after massive security breach.
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